“I was drawn to a career in marketing by an interest in human insights and compelling forms of expression. What led me to shift from marketing to coaching was the realization that the most rewarding thing I did in my career was to help people grow. And the skills I developed in my years helping clients build brands - clarifying goals, anchoring identity in values, and communicating for emotional connection - can provide value to my coaching clients.”
— Liz Ward
Liz Ward
Liz is an experienced leadership coach with 30+ years of guiding teams, mentoring professionals, and fostering growth. Liz has over 16 years in advertising agency management, more than a decade in brand consulting for Fortune 500 companies and entrepreneurs, nine years as Chief Marketing Officer at United Way, and leadership roles on multiple nonprofit boards. Her extensive background in executive leadership, nonprofit governance, and corporate consulting give her a unique perspective on how to foster self-sustaining growth and transformation
Liz is passionate about helping people recognize, appreciate, internalize and capitalize on their strengths.
She attended Princeton University where she obtained a BA cum laude in Comparative Literature.
Experience
Certified Graduate, Emory Goizueta Business School, Executive Coaching Program
Pathbuilders Lead Program mentor- 2021-2025
American Marketing Association, Atlanta Chapter – Past President and Board Member; current member, AMA Atlanta Executive Advisory Board
Georgia State Marketing RoundTable – Past Director; current member
OnBoard - Past Chair, Marketing Committee
Larkin Street Youth Services - Past Chair, Marketing Committee, current member, Honorary Board
Outside of work, she is an avid reader, podcast-listener, runner and cook.
Work Partners
“I also know about Liz from people she has led. She is a “coaching leader.” People love working for Liz, are devoted to her, and see her as their mentor long after any formal relationship ends. She helps them grow and advance, building on their strengths and helping them be successful. I cannot imagine anyone who will be more effective as a coach.”
Lyn and Bob Turknett, Co-Founder and Co-Chairs, Turknett Leadership Group
Contact Liz
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