“The through-line in my career has been an abiding interest in understanding what makes people tick, and how to communicate in ways that build and solidify relationships. The skills that I developed in my years in marketing - helping clients build brands, , anchoring brand identity in values, and crafting compelling messaging - have proved of value to my clients as they pursue growth in the direction of their most important aspirations.”
— Liz Ward
Liz Ward
Liz is an experienced leadership coach with 30+ years of building and guiding teams and mentoring professionals. Liz has over 16 years in advertising agency management; more than a decade in brand consulting for Fortune 500 companies and entrepreneurs; nine years as Chief Marketing Officer at United Way, and leadership roles on multiple nonprofit boards. Her extensive background in executive leadership, nonprofit governance, and corporate consulting give her a unique perspective on how to catalyze growth and transformation.
Liz is passionate about helping people recognize, appreciate, internalize and capitalize on their strengths.
She attended Princeton University where she obtained a BA cum laude in Comparative Literature.
Experience
Certified Graduate, Emory Goizueta Business School, Executive Coaching Program
Pathbuilders Lead Program mentor- 2021-2025
American Marketing Association, Atlanta Chapter – Past President and Board Member; current member, AMA Atlanta Executive Advisory Board
Georgia State Marketing RoundTable – Past Director; current member
OnBoard - Past Chair, Marketing Committee
Larkin Street Youth Services - Past Chair, Marketing Committee, current member, Honorary Board
Outside of work, she is an avid reader, podcast-listener, runner and cook.
Work Partners
“I also know about Liz from people she has led. She is a “coaching leader.” People love working for Liz, are devoted to her, and see her as their mentor long after any formal relationship ends. She helps them grow and advance, building on their strengths and helping them be successful. I cannot imagine anyone who will be more effective as a coach.”
Lyn and Bob Turknett, Co-Founder and Co-Chairs, Turknett Leadership Group
Contact Liz
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